Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.
With our Personal Branding course your participants will be able to share their vision and passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it.
Duration Learning Credits
1 day-8 hours of 8 PDU’s
Session
Public Classroom Pricing:
Early Bird Price: USD 595.00
Regular Price: USD 795.00
Instructor-Led Virtual Live Pricing:
Early Bird Price: USD 495.00
Regular Price: USD 695.00
Private Group/ In-House Learning:
Have a group of 5 or more people? Register
yourself with a special pricing and request
the training exclusively
Module One: Defining Yourself (I)
If You Don’t, They Will
Brand Mantra
Be Real
SWOT Analysis
Case Study
Module One: Review Questions
Module Two: Defining Yourself (II)
Pillars
Passions
Define Your Strengths
The Three C’s
Case Study
Module Two: Review Questions
Module Three: Controlling and Developing Your Image
Clear and Defined
Consistent Image
It Takes a Commitment
Live It Every Day
Case Study
Module Three: Review Questions
Module Four: Personal and Professional Influences
Corporate and Personal Integration
They Will Influence Each Other
Be a Professional
Build Rapport
Module Four: Review Questions
Module Five: Sharpening Your Brand
Blogging
Authenticity is Key (always be authentic)
Transparency
Networking
Case Study
Module Five: Review Questions
Module Six: Appearance Matters
First Impressions
Rise Out of The Crowd
True Reflection
Dress For Success
Case Study
Module Six: Review Questions
Module Seven: Social Media (I)
Needs Constant Monitoring
Security
Have an Objective
Promote
Case Study
Module Seven: Review Questions
Module Eight: Social Media (II)
It’s a Tool
Content is King
Have a Gimmick
Don’t Ignore Any Mentions
Case Study
Module Eight: Review Questions
Module Nine: Brand Management During a Crisis
Caught In a Bad Spot?
Never Burn a Bridge
Information
Monitor and Respond
Case Study
Module Nine: Review Questions
Module Ten: Branding Personality Traits
Identify Your Unique Values
Be Bold
Think Outside the Box
Fail. Learn. Repeat
Case Study
Module Ten: Review Questions
Module Eleven: Wrapping Up
Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluations
Anybody who is interested in Personal Branding Skills.
By the end of this course you will be able to:
● Understand your personal and professional influences
● Know how to sharpen your personal brand
● Understand why appearance matters and how to rise from the crowd
● Know how to use Social Media to build your personal brand
● Managing your brand through a crisis
● Understand your brand’s unique personality
● Plan the steps for success.